As part of its "Choose Beautiful" campaign, Dove visited five cities around the world (San Francisco, Shanghai, Delhi, London, São Paolo) and presented two entrance options for women based on how they view themselves. People could walk through the door labeled "Beautiful" or enter through the "Average" door.
At first, most of the women choose the average pathway, but as the video progresses, more and more women work up the courage to take the beautiful route.
One woman who chose the "Beautiful" door describes the experience as "quite a triumphant feeling. It was like telling the world, 'I think I'm beautiful.'"
Who knew the simple task of choosing an entrance could be so empowering? Watch the video for yourself below.