Coming soon to the Timothy Pamment Salon...
A MAJOR SCIENTIFIC DISCOVERY:
KAPs: THE GUARDIANS OF THA HAIR’S INTERNAL COHESION
Constantly putting into question the very structure of hair is an obesession for Kérastase. L’Oréal Advanced Reasearch has shown the fundamental role played by the KAPs (Keratin Associated Proteins), major partners in ensuring the structure of hair. These tiny proteins link keratins to each other and attach them together. An uncommonly strong cohesive power without which the fiber’s structure would collapse.
KAPs ACCOUNT FOR 50%-60% OF THE STRUCTURE OF THE HAIR
When hair becomes damaged, these proteins disappear, which consequently destructures the internal architecture of the fiber and leads to its gradual collpase.