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HOW TO USE
For fine to normal hair, apply two pumps of L'incroyable blowdry lotion into hands. Distribute on towel-dried hair and blowdry for desired look. Restyle or change the look easily with the use of heat tools. No product reapplication necessary.
BENEFITS
Create endless looks with our first-to-market* ground breaking Couture Styling innovation. Miracle heat-sensitive microwax technology allows the hair to set and re-set styles with ease. Extremely Repositionable, unparalleled shape memory, 96 hour extreme anti-fizz control, 450° thermo-protection. *For L'Oreal.
KEY TECHNOLOGY
Beeswax- High in antioxidants, essential fatty acids, and amino acids, it's effective at keeping hair soft, supple, and moisturized.
Glycerin- An excellent emollient for keeping hair moist and supple, it absorbs very quickly leaving incredibly shiny hair.
Polymers- With high contents of antioxidants, essential fatty acids, and vitamin E, to naturally increase elasticity, hydrate, soften and restore shiny hair.
